City Harvest : Apples
How do you like them apples?
Published On
Nov 22, 2009
Editor's Pick
Draftfcb teamed up with The Mill, New York to create this eye-popping PSA for the City Harvest Food Rescue Organization.
The spot uses hundreds of thousands of apples to depict how much food is wasted in NYC each day.
The spot was produced end to end out of The Mill, which orchestrated a mix of real iPhone footage and 500,000 CGI apples. The live action component was shot on an iPhone, for which The Mill created a bespoke tracking rig.
Credits
- Date
- Nov 23, 2009
- Agency :
- FCB
- Brand :
- City Harvest
- Client :
- City Harvest
- Chief Creative Officer :
- Michael Simons
- Executive Creative Director :
- Keith Loell
- Senior Copywriter :
- Greg Wikoff
- Senior Art Director :
- Todd Eisner
- Junior Art Director :
- Brad Muramoto
- Senior Producer :
- Liz Haberman
- Senior Business Manager :
- Jennifer Rubin
- Production Company :
- The Mill - New York
- Director :
- Angus Kneale
- Director :
- Yann Mabille
- Producer :
- Dan Roberts
- Line Producer :
- Richard Schwab
- Editorial :
- The Mill - New York
- Editor :
- Angus Kneale
- Editor :
- Yann Mabille
- Editor :
- Vincent Baertsoen
- Visual Effects :
- The Mill - New York
- Creative Director :
- Angus Kneale
- Joint Head of 3D :
- Yann Mabille
- Visual Effects Producer :
- Dan Roberts
- 3D Lead Artist :
- Vincent Baertsoen
- 3D :
- Naotaka Minami
- Lead Flame Artist :
- Cole Schreiber
- Flame Assistant :
- Gigi Ng
- Combustion :
- Melissa Graff
- Still Photographer :
- James Studdart
- Still Photographer :
- Alex Maxwell
- Audio Producer :
- Sound Lounge
- Sound Design/Mixer :
- Evan Mangiamele
- Sound Design/Mixer :
- Philip Loeb
- Executive Producer :
- Gloria Pitagorsky
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