A Family of Dancing Aprons Stars in Ikea's Latest Australian Spot

More Cute Puppetry From Blinkink and The Monkeys

Published On
May 11, 2017

Editor's Pick

Ikea Australia delighted us back in March with its spot featuring a couple of adorable sheepskin rugs living as man and wife, with a puppy step-stool.

Now it adds another commercial to the feelgood campaign, this time featuring a family of dancing aprons. Parent and child versions of "Gudlok" aprons, from Ikea, prepare a meal in their Ikea kitchen, dancing around joyously as they demonstrate such items as storage jars, pots and pans and plates.

Like the sheepskin spot, the new ad is by The Monkeys, Sydney and was directed by Blinkink puppeteers Jonny and Will. It continues the brand's "Best Day Is Every Day" campaign that encourages consumers to see the joy in what's right in front of them.


May 11, 2017
Brand :
IKEA Australia
Client :
IKEA Australia
Agency :
The Monkeys
Executive Creative Director :
Scott Nowell
Senior Creative :
Barb Humphries
Senior Creative :
Tim Pashen
Senior Creative :
James Harvey
Creative Team :
Katyana O'Neill
Creative Team :
Renee Bryant
Group Content Director :
Humphrey Taylor
Senior Content Director :
Kelly Howard
Senior Content Manager :
Lauren Shelley
Planning Director :
Michael Hogg
Creative Planner :
Charlotte Marshall
Head of TV :
Thea Carone
Senior Producer :
Penny Brown
Voiceover :
Lena Endre
Media Agency :
Production Company :
Production Company :
Director :
Jonny & Will
Executive Producer :
Bart Yates
Executive Producer :
Corey Esse
Producer :
Kev Harwood
Line Producer :
Marge McInnes
Production Manager :
Daisy Bray
Storyboard Artist :
Jamie Coe
Model Maker :
Alexander Berchert
Puppeteer :
Alexander Berchert
Set Design :
Arthur De Borman
Layout Design :
Arthur De Borman
Director, Photography :
Lachlan Milne
Puppeteer :
Jonny & Will
National Marketing Manager :
Kristin Bengtsson
National External Communications :
Peter Moore
Media Manager :
Peter Moore
Edit House :
The Editors
Senior Producer :
Daniel Fry
Editor :
Ryan Boucher
Visual Effects :
Finch Post
Visual Effects Producer :
Hazel Gibson
Visual Effects Head of Production :
Andy Timms
On-Set Visual Effects Supervisor :
Quade Biddle
Visual Effects Artist :
Jonte Wendt
Grade :
Tristan La Fontaine
Sound House :
Song Zu
Sound Designer :
Abby Sie
Music Composition :
Ramesh Sathiah
Executive Producer :
Katrina Aquilia
Music Licensing :
Level Two
Track :
Boyfriend by Confidence Man

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