Public Ad Campaign : AR Advertising Takeover in Times Square

Street art replaces ads in virtual hijack.

Published On
Jul 27, 2011

Editor's Pick

Ads in Times Square underwent a virtual hijack by Public Ad Campaign, the group that uses outdoor adspace for public art as a protest against advertising, last weekend.

Thanks to an augmented reality viewer developed by The Heavy Projects, artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox appeared in 'virtual adspace' when the users held their smartphones up to the real-life ads.

Credits

Date
Jul 27, 2011
Brand:
Public Ad Campaign
Client:
Public Ad Campaign
Agency:
The Heavy Projects

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Project Type