AT&T : AR Soccer Game Banner

Heading comes to the banner.

Published On
Jun 16, 2010

Editor's Pick

Practice your heading skills with this World Cup banner game for AT&T, created out of Digital agency Zugara, BBDO and Zoic Studios. Zugara, best known for its useful AR-enabled technologies, applied its ZugMo motion capture tech that allows users with a webcam to practice heading in some corner kicks. The banner is currently in rotation at ESPN.com.

Credits

Date
Jun 17, 2010
Brand :
AT&T
Client :
AT&T
Agency :
BBDO-New York
Digital Agency :
Zugara
Effects :
Zoic Studios
Chief Creative Officer :
David Lubars
Chief Creative Officer :
Bobby Pearce
Creative Director :
Jeff Greenspan
Creative Director :
Arturo Aranda
Associate Creative Director :
Dominick Baccollo
Associate Creative Director :
Todd Brown
Executive Producer :
Eric Weiner
Producer :
Wilder Wells
Interactive Strategy and Production :
Zugara
Motion Capture Software Developer :
Zugara
Interactive Production Company :
Zoic Studios
Creative Director :
Jeff Suhy
Digital Strategy :
Jeff Suhy
Creative Director :
Leslie Ekker
Executive Producer :
Erik Press
Producer :
Stephen Chiu
Producer :
Christopher Wright
Coordinator :
Liz Alvarez
Digital Artist :
Suzette Barnett
Digital Artist :
Jake Bergman
Digital Artist :
Rodrigo Dorsch
Digital Artist :
Lochlon Johnston

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