Usain Bolt Shows Off His Moves in Virgin Media's Music Video
Could Dance Music Be His Next Career?
Editor's Pick
Everyone's asking what's next for Usain Bolt after winning the triple triple -- playing for Manchester United? Javelin throwing? -- but maybe dance music is where it's at.
Virgin Media, which just before the Olympics launched an ad that paid tribute to Bolt's world record with a series of 9.58 second sequences, has now released a music video, a debut single by U.K. duo the Arch Birds, in which Bolt shows off his funky moves. It was shot on location by agency BBH and director Seb Edwards at Academy at the same time as the ad, and, with the title "Be the Fastest," presumably Virgin waited until after Bolt had confirmed his status as the world's fastest man to release it.
Bolt's no stranger to music-driven performances. Just recently, he also threw down some vocals for a Digicell campaign.
Credits
- Date
- Aug 23, 2016
- Agency :
- BBH-London
- Brand :
- Virgin Media
- Client :
- Virgin Media
- Creative :
- Adrian Thomas
- Creative :
- Andrew Stone
- Creative Director :
- Chris Lawson
- Executive Creative Director :
- Nick Gill
- Chief Production Officer :
- Davud Karbassioun
- Strategist :
- Becky Dailey
- Director, Strategy :
- Elle Graham-Dixon
- Business Lead :
- Zoe Verrion
- Account Manager :
- Graham Moffat
- Account Director :
- Valdemar Domingos
- Company :
- The Most Radicalist Black Sheep Music
- Head of Music :
- Ayla Owen
- Deputy Head of Music :
- Julz Baldwin
- Agency Producer :
- Alen Grebovic
- Agency Producer :
- Sarah Finnigan Walsh
- Production Company :
- Academy
- Director :
- Seb Edwards
- Post Production :
- ETC
- Editing House :
- Trim
- Editor :
- Elise Butt
- Sound Director :
- Factory
- Designer :
- June Frangue
- Designer :
- Adam Kammin
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