Freshness Comes at a Price

New Old Spice Ad Features the 'Worst Architect in the World'

Published On
Jul 17, 2013

Editor's Pick

Bar soap is cool, in a retro sort of way. Wieden & Kennedy Portland debut a new old-school jingle to promote Old Spice's new line of bar soaps, this time featuring a hot architect who has been working hard all day. But no matter, he can wash off the dust and grime with this soap, that works almost as hard as he does. There's only one tiny architectural problem. Biscuit's Steve Rogers directs.

Previous ads in the campaign also used spicy hunks to promote the new line, part of the brand's attempt to help guys reclaim their territory in the shower.