World Down Syndrome Day campaign encourages both social distancing and social inclusion—with pizza
Project by Hoy from Argentina links takeout purchases and charity donation
Mar 24, 2020
Saturday March 21 was World Down Syndrome Day—but with everything else that's going on in the world, it's difficult to raise any noise around charity campaigns at the moment. However, in Argentina one effort aimed to promote both social distancing and social inclusion.
The campaign, for the Argentine Down Syndrome Association (ASDRA), revolved around the fact that many still refer to people with Down syndrome as "special." Instead, the campaign sought to promote the idea of "special" pizzas instead, by teaming up with delivery app PedidosYA. Under the slogan "Stay Home and ask for a special," for every "special" pizza ordered through the app, the company will be donating $50 to ASDRA and another association, Changing the Look, with the aim of promoting inclusion.