World Down Syndrome Day campaign encourages both social distancing and social inclusion—with pizza

Project by Hoy from Argentina links takeout purchases and charity donation

Published On
Mar 24, 2020

Editor's Pick

Saturday March 21 was World Down Syndrome Day—but with everything else that's going on in the world, it's difficult to raise any noise around charity campaigns at the moment. However, in Argentina one effort aimed to promote both social distancing and social inclusion.

The campaign, for the Argentine Down Syndrome Association (ASDRA), revolved around the fact that many still refer to people with Down syndrome as "special." Instead, the campaign sought to promote the idea of "special" pizzas instead, by teaming up with delivery app PedidosYA. Under the slogan "Stay Home and ask for a special," for every "special" pizza ordered through the app, the company will be donating $50 to ASDRA and another association, Changing the Look, with the aim of promoting inclusion.

The campaign is by the Havas agency Hoy, which last year created a campaign for ASDRA that gave people with Down Syndrome a profile on LinkedIn.

Credits

Date
Mar 24, 2020
Client:
Argentine Down Syndrome Association
Agency:
Hoy
Managing Director:
Pedro Di Risio
Regional Executive Creative Director:
Nicolas Zarlenga
Regional Executive Creative Director:
Federico Plaza Montero
Head of Client Services & Business Development:
Lucila Castellani
Creative Director:
Juan Gussalli
Creative Director:
Leonardo Crocce
Head of Art:
Fernando Oltolina
Head of Production:
Emiliano Alvarenga
Producer:
Agustina Pérez Ponce
Production Company:
ladoble
CEO:
Jose Arnal
Director:
Martín Donozo
Assistant Creative:
Martina Giancaterino
Executive Producer:
Adrian Aspani
Producer:
Patricio Lladós
Post Production:
Luis Staffolani
Sound Mixing:
Porta
Color Correction:
Julian De Luca
Music:
Jonathan “Tatán” Gejtman
Music:
Perra Santa

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