Suki Waterhouse poses in couture made from home furnishings in Argos campaign

Hungryman's David Kerr directs the British model for The&Partnership

Published On
Mar 17, 2020

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Here's a bit of light relief in these serious times. Suki Waterhouse, the British model and actress, poses in home furnishings including a lampshade, rolled-up carpet and cushions and pillows in a tongue-in-cheek new Spring/Summer spot from U.K. retailer Argos.

The spot is a continuation of the brand's "So Stylish You Can Wear It" campaign promoting its homewares range, which debuted in 2019 from agency The&Partnership. The latest ad a spot-on pastiche of a fashion or perfume spot, with Waterhouse giving a suitably deadpan performance as she spouts meaningless lines like "your mind is a drawer...open it" and poses with a duck. All of the "costumes" were designed by costume designer Verity Hawkes and made from the brands’ furniture and homewares products.

David Kerr directed the ad via Hungryman. “As a comedy director, most of the scripts I’m sent are dialogue-driven; people saying and reacting to funny stuff,” Kerr said in a statement. “I loved that this script was full of amazing imagery and that the voiceover acted as a comic counterpoint. I wanted the film to play with the po-faced profundity we sometimes see in perfume commercials—and for the absurdity to build in a gradual, incremental way.”

The wider campaign includes out-of-home ads, press, an AR Instagram filter and a behind-the-scenes spoof film.Timing of the launch may coincide with the U.K. going into virtual lockdown, and we're wondering if homewares could be a growth area over the next few weeks as people are forced into spending more time with their home furnishings. 

 
 

Credits

Date
Mar 17, 2020
Client:
Argos
Agency:
The&Partnership
Executive Creative Director:
Yan Elliott
Creative:
Carl Storey
Creative:
Alice Burton
Planning Partner:
Rebecca Munds
Senior Planner:
Matt Shaw
Managing Director:
Gary Simmons
Senior Account Director:
Lucy Almond
Senior Account Manager:
Hannah Gray
Head of Integrated Production:
Charles Crisp
TV Producer:
Alfie Glover Short
Head of Art:
Emma Modler
Print Producer:
Angus Lees
Head of Art:
Marc Donaldson
Designer:
Ailie Hutcheson
Retoucher:
Richard Palmer
Production Company:
Hungry Man
Director:
David Kerr
Executive Producer:
Matt Buels
Production Company Producer:
Stephen Johnson
Director of Photography:
Simon Chaudoir
Costume Designer:
Verity Hawkes
Production Designer:
Laura Ellis Cricks
Editor:
Adam Spivey
Edit:
Assembly Rooms
Audio Post Production:
Grand Central Recording Studios
Sound Engineer:
Munzie Thind
VFX Post Production:
MPC
Post Producer:
Phil Whalley
VFX Supervisor:
Tom Harding
Colorist:
Jean-Clement Soret
Music Supervision:
Finger Music
Composer:
Samuel Richard Burden
Composer:
Christopher Phelps

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