For ARM & HAMMER™ laundry detergent, every wash counts.
Published On
Aug 23, 2019
Description
ARM & HAMMER™ Laundry - Every Wash Counts. In this emotional campaign for ARM & HAMMER™ Plus OxiClean with Odor Blasters and ARM & HAMMER™ Sensitive Skin, Free & Clear detergents, a mother reflects on her journey as a parent over the years, and all the laundry that came with it.
Credits
- Date
- Aug 23, 2019
- Agency :
- The VIA Agency
- Creative Lead :
- Ian Dunn
- Copywriter :
- Judi Cutrone
- Art Director :
- Emi Morita
- Art Director :
- Paul Whittemore
- Producer :
- Jennifer Klumas
- Producer :
- Brittany Charette
- Producer :
- Marissa Henry
- Planner :
- Scott MacLeod
- Planner :
- Peter Wiernusz
- Client Strategist :
- Brian Demick
- Client Strategist :
- Moya Fry
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Industry
Project Type