BMW opens up private art collections to the everyday viewer

Project by agency Cult extends a print guide to privately-owned artworks

Published On
Jul 27, 2018

Editor's Pick

BMW's latest foray into branded content aims to showcase private art collections for the ordinary viewer.

A new series of films, created via branded entertainment agency and creative production studio Cult, is actually an extension of a print project, the BMW Art Guide by Independent Collectors. Established in 2012, the guide was created by the brand to make privately-owned contemporary art collections accessible to the general public.

The films feature curator and editor Francesca Gavin and social media influencers including architecture, fashion and art blogger, Pari Eshan (aka Pari Dust) and Italian model and influencer Andrea Denver traveling around in BMW cars and gaining access to privately-owned art collections by Patrizia Sandretto Re Rebaudengo in Italy and Sherry and Joel Mallin in the U.S.

The first two films are available to view on the BMW Art Guide by Independent Collectors platform, and BMW's social channels. More films in the series are planned to launch throughout 2018.


Jul 27, 2018
Equipment Vendor :
Post Production :
Cult, Act Natural
Drone Operator :
Barney Clark
Sound Mixer :
Johnathan Truin
Gaffer :
Mike Salaga
1st Assistant Director :
Dan Baker
Director of Photography :
Mike Glover
Producer :
Michael Richard Johnson
Producer :
Ana Moutinho
Producer :
Oscar Evans
Executive Producer :
Constantin Bjerke
Director :
Robin Fraser
Talent :
Andrea Denver
Talent :
Pari Ehsan
Talent :
Francesca Gavin
Brand :
Agency :

Need a credit fix? Contact the Creativity Editors

Project Type