Art on the Crosswalk : Case Study

Preventing jaywalking via art

Published On
Apr 13, 2011

Editor's Pick

To educate pedestrians in Curitiba, Brazil about the dangers of jaywalking, the Curitiba City Hall's agency Master painted artworks on crosswalks all over town. The art peeled off to reveal the message 'now that you've taken notice, use the crosswalk'.

Pedestrians began scouring the town to find the artwork, and over $122,000 worth of free publicity secured, with just $2,618 spent on the paint and other materials. The town also recorded a 21.8% reduction in accidents year on year.

Credits

Date
Apr 13, 2011
Brand:
Art on the Crosswalk
Client:
Curitiba City Hall
Agency:
Master-Curitiba
Creative Director:
Edson Athayde
Creative Director:
Flavio Waiteman
Creative Director:
Victor Afonso
Art Director:
Eduardo Tavares
Designer:
Marcos Minini
Copywriter:
Felippe Motta
Copywriter:
Victor Afonso

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Project Type