Environmental activism got a comedic boost when U.S. creative marketing agency Article Group asked its followers to take part in a challenge for World Oceans Week.
The agency, which has offices in Brooklyn, Rochester, Los Angeles and San Francisco, asked its Twitter followers to depict sea animals holding various picket signs in protest of human pollution. Participants got creative: Anglerfish to otters took a stand, there were puns about shellfish to references to the "Hitchhikers' Guide to the Galaxy," and a pair of dolphins held a placard that said, "So long and thanks for all the plastic."
Article Group runs a weekly creative challenge online. Partner Joe Lazar has recently worked with actor Robert Downey Jr on climate change initiatives and the agency specializes in working with nonprofits to support humanitarian and ecological issues, as well as with clients like Google, Salesforce, Linkedin, Facebook, and Adobe on a variety of messaging and content projects.