Intel : Artist

Go do something wonderful.

Published On
Oct 30, 2012

Editor's Pick

Intel explores where your computer can take you with "Go Do Something Wonderful," an integrated campaign out of Wieden & Kennedy Amsterdam for the Indian market.

Based on the idea that with the aid of Intel devices, you can go wherever your dreams and imagination take you, the campaign includes three print ads, featuring pretty special computer models created by Sarah Illenberger and shot by photographer Frank Hulsbomer. Each computer represents a vocation, from a chef, to a tailor, to an artist, and has its components made of the tools that each occupation uses.

Accompanying the print is a television ad directed by MJZ's Dante Ariola. Shot in a cinematic style, it features kids, a wannabe designer and a young man walking into what seems to be an interview, and dramatizes that moment right before you set out to do something wonderful.

The campaign itself, "Go Do Something Wonderful," is based on a quote by Intel co-founder Robert Noyce. See the other print and the TV work on the right.

Credits

Date
Oct 30, 2012
Brand:
Intel
Client:
Intel
Agency:
Wieden & Kennedy-Amsterdam
Model Maker:
Sarah Illenberger
Photographer:
Frank Hulsbomer
Agent:
Natalia Littman
Print Production:
Visual Artists
Executive Creative Director/Production:
Mark Bernath
Executive Creative Director/Production:
Eric Quennoy
Copywriter:
Bern Hunter
Art Director:
Mike Bond
Head of Production:
Erik Verheijen
Agency Producer:
Ross Plummer
Associate Producer:
Benoit Duchemin
Creative Planner:
Amanda Feve
Art Buyer:
Jordan Kelly
Digital Producer:
Matt Ravenhall

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Project Type