Asda serves up a wintry extravaganza of everything holiday related

Stink's Agustin Alberdi directs first major work from AMV BBDO for the brand

Published On
Nov 09, 2018

Editor's Pick

Asda has gone big for its holiday campaign this year, in the first major TV spot for the Walmart-owned supermarket company by AMV BBDO. 

AMV has created a snow-filled extravaganza that kicks off with a sunglasses-wearing Santa launching a flaming Christmas pudding into the air like a missile. We then get an avalanche of dancing skiers, St. Nicks on motor bikes, cowboys riding Christmas trees, yetis and more--all laden with Asda food, gifts and clothing. The crew descend down a snowy mountain to "bring" Christmas to an excited young girl who's waiting at home. It's set to Darlene Love's festive track “Christmas (Baby Please Come Home).”

The ad features some of Asda’s employees, after the supermarket held open auditions for the chance to be part of the campaign. Directed by Stink's Agustin Alberdi, it's high-octane, adrenalin-fueled fare that rams home the message that you can buy everything at Asda--but it doesn't land as powerfully as some of the more storytelling-led spots on offer this year.

AMV BBDO won the Asda account in a competitive pitch earlier this year; the previous incumbent was Saatchi & Saatchi, which last Christmas created a "Charlie and the Chocolate Factory" style spot for the brand. However, the future of the account is uncertain, as Asda plans to merge with rival Sainsbury's; the proposed merger is currently being examined by U.K. competition authorities. Ironically, Sainsbury's is a former long-time AMV client, currently working with Wieden & Kennedy London. 

Credits

Date
Nov 09, 2018
Agency:
AMV BBDO
Client:
ASDA
Senior Director Food Comms:
Leah Spears
Creative Partner:
Colin Jones
Creative Partner:
Phil Martin
Copywriter:
Caio Giannella
Art Director:
Diego De Oliveria
Strategy Partner:
David Edwards
Senior Strategist:
Sam Williams
Board Account Director:
Anna Covell
Board Account Director:
Bobbie Gannon
Senior Account Director:
Georgia McLean
Senior Account Manager:
Farai Dube
Account Manager:
Rhe Petgrace
Creative Production Partner:
Rebecca Scharf
Media Agency:
Blue 449
Media Planner:
Steve Corley
Production Company:
Stink
Director:
Agusting Alberdi
Social Creative:
ANTONY EAGLE
Production Company Producer:
Debbie Ninnis
Post Production Company:
The Mill
Business Affairs:
Maxine Thompson
Audio Post Production:
750 MPH

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