Asics Tiger is promoting its new Gel-Kayano Trainer Evo sneakers with an Instagram campaign based on a series of funky animated illustrations evoking European cities.
The illustrations were created by 180 Amsterdam together with the Philadelphia-based duo of illustrator Andy Rementer and animator Andy Baker. They depict figures whose body parts are made up of cities including London, Paris, Madrid, Berlin and Rome. The illustrations don't just include well-known landmarks but also feature cool urban hangouts like Rome's San Lorenzo neighborhood and Berlin's East Side Gallery.
As well as the animations running on Instagram, the illustrations will also run as outdoor and retail executions, appearing across European capitals throughout April.