ASOS : Urban Tour Website

Click, dance, shop.

Published On
Sep 14, 2011

Editor's Pick

ASOS launches its Fall/Winter collection campaign with a digital experience in seven cities from BBH. The campaign, which will be housed at the Urban Tour website, will feature trends from seven cities around the globe: Paris, Tokyo, London, Shanghai, New York, Los Angeles and Berlin. The first films, which launched today, are shots of street performance artists.

The idea is that people draw sartorial inspiration from what they see around them, and the site wants to be a digital hub of today's culture. The initial video is "shoppable" -- you can buy what you see on the dancers. It's also clickable. When a dancer is clicked on, it seperates him from the rest of the pack so you can see his individual performance.

Credits

Date
Sep 14, 2011
Brand:
ASOS
Client:
ASOS
Agency:
BBH
Creative Director:
Dominic Goldman
Art Director:
Dominic Goldman
Copywriter:
David Kolbusz
Designer:
Eric Chia
Head of Strategy:
Jason Gonsalves
Head of Integrated Production:
Olivia Chalk
Interactive Producer:
Susan Liu
Integrated Producer:
Charlie Dodd
Strategist:
Michelle Gilson
Director Team:
Ngaio Pardon
Director Team:
Liz Harper
Production Company:
Stink Studios
Director:
Sebastian Strasser
Executive Producer:
Daniel Bergmann
Executive Producer:
Gregory Cundiff
Executive Producer:
Marcel Kornblum
Executive Producer:
Josh Tenser
Producer:
Richard Fenton
Director, Photography:
Joost Van Gelder
Post Production:
Moving Picture Company
Editor/Editing House:
Tony Kearns @ Peep Show
Sound Director:
Hear No Evil
Interactive Production:
Mark Anson
Interactive Production:
Magnus Dahlstrand
Interactive Production:
Nick Fitzsimons
Interactive Production:
Ian Hart
Interactive Production:
Marcel Kornblum
Interactive Production:
John Lund
Interactive Production:
Ian McGregor
Interactive Production:
Neil Nand
Interactive Production:
Arpad Ray
Interactive Production:
Margaux Renaudin
Interactive Production:
Olof Storm
Interactive Production:
Josh Tenser
Production Company:
Pulse Films
Director:
Ben Newman
Producer:
Neil Andrews
Line Producer:
Hugo Merival
Line Producer:
Masa Kokubo
Director, Photography:
Daniel Trapp
Post Production:
The Mill
Editor/Editing House:
Thomas Grove Carter/ Family
Sound Director:
Munzie, Grand Central

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Project Type