This Brilliant Matthew Frost Film Starring Kirsten Dunst Is the Ultimate Indictment of Selfie Culture

Fashion Director Collaborates With Vs. Magazine

Published On
Sep 24, 2014

Editor's Pick

Iconoclast's Matthew Frost is fast shaping up as the director fashion brands turn to when they want a different slant on celebrities; work featuring his trademark biting humor has included shorts for Vogue featuring Jessica Chastain and Kate Winslet, and "Fashion Film," with Lizzy Caplan, for Viva Vena.

In "Aspirational," a short film for fashion magazine Vs., Frost takes aim at selfie culture with the help of Kirsten Dunst. Shot in L.A., the film shows Dunst being approached by two girls in a car who recognize her. While she's friendly, it turns out they're only interested in her for the narcissistic purpose of taking selfies (and looking good on camera with a celebrity) and being tagged by Dunst on social media. Dunst's bemused expressions are fabulous, as is the script and the acting all around.


Sep 24, 2014
Brand :
Vs Mag
Client :
Vs Mag
Director :
Matthew Frost
Production Company :
Executive Producer :
Charles-Marie Anthonioz
Executive Producer :
Kathleen Heffernan
Editor :
Ethan Mitchell
Director, Photography :
Chris Blauvelt
Sound Director :
Reuben Gasca
Sound Mix :
Rob DiFondi
TItle Design :
Lizzie Nanut
Music :
Ryland Blackinton
Music :
Dan Keyes
Stylist :
Hayley Atkin
Stylist :
Skye Stewart-short
Makeup :
Patti Dubroff
Makeup :
Tsipporah Liebman
Post Production :
The Whitehouse Post
Post Production :
The Mill LA

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Project Type