Taiwanese laptop maker Asus has chosen the internet meme "birds with arms" as the theme for its first campaign targeting the U.S. market for its 2-in-1 Transformer Book T100. The company, which this month appointed Dutch agency Superheroes to launch it into the American market
, released the first of three online films featuring various "birds with arms" getting on with the business of modern multi-tasking, like carrying coffee cups, hunting for a charger and being glued to tiny smartphone screens. Meanwhile, our narrator, a tufted titmouse (with arms), can get everything done with his Asus Transformer Book, because it's both a laptop and a tablet. Production company Minivegas helped perfect the birds with arms; viewers might find them creepy, or funny, but it's certainly different.