Shopping for sneakers definitely became more exciting in 2016. We now have the likes at Foot Locker offering audio tours at its U.S. stores, while European fans of Jordan Brand can now personalize their items at its recently-opened Atelier Jordan, an in-house maker's lab at the brand's new Jordan store at Bastille, Paris.
Atelier Jordan, designed by agency Set Asterdam, offers laser engraving for sneakers, heat pressing for t-shirts and other "premium personalisation" options. Customers are guided through the customization options by a luxury "Atelier Handbook" with photography and hand-drawn illustrations.
Elsewhere in the Jordan Bastille store, which was opened in partnership with Foot Locker in late November, Jordan Flight Lab allows fans to wear-test the latest Jordan footwear innovations in an immersive environment under the guidance of in-store athletes.