AT&T : It's Not Complicated - High Fives

Pickle Roll, Speed and High Fives provide new fodder for hilarious campaign

Published On
Mar 22, 2013

Editor's Pick

AT&T's imaginative kids are back, along with straight man moderator Beck Bennet in BBDO's latest round of spots running during this year's NCAA. Directed by Caviar's Jorma Taccone, the kids tout the network's various brand attributes, only as they can, with added b-ball flavor, referencing moves like the Pickle Roll, making high fives and discussing importance of speed on the court.

Read more about the campaign in Behind the Work.

Credits

Date
Mar 22, 2013
Chief Creative Officer:
David Lubars
Agency:
BBDO-Atlanta
Brand:
AT&T
Client:
AT&T
Executive Creative Director:
LP Tremblay
Executive Creative Director:
Erik Fahrenkopf
Production Company:
Caviar
Director:
Jorma Taccone
Editing Company:
Lost Planet
Editor:
Charlie Johnston
Editor:
Paul Snyder
Creative Director:
Stephen McMennamy
Creative Director:
Alex Russell
Associate Creative Director, Art Director:
Rory Odani
Associate Creative Director, Copywriter:
Jason Miller
Copywriter:
Carl Jannerfeldt
Art Director:
Jesse Snyder
Director, Integrated Production:
Dave Rolfe
Producer:
Angela Narloch
Music Producer:
Melissa Chester
Business Affairs Manager:
Cristina Bianco
Director, Photography:
Brandon Trost
Executive Producer:
Michael Sagol
Line Producer:
Brian Cooper
Executive Producer:
Krystn Wagenberg
Producer:
Lauren Hafner Addison
Visual Effects:
Spontaneous
Producer:
Bryce Edwards

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Project Type