AT&T shows the terrifying downsides of settling for mediocre services

'Just ok' doesn't cut it when it comes to tattoos and surgery

Published On
Jan 02, 2019

Editor's Pick

Not everything needs to be “the best.” Mediocre pizza is still tasty, and shelter mutts are preferable to expensive purebreds. But anyone who’s ever eaten nachos at a gas station knows sometimes “good enough” just isn’t good enough.

AT&T’s newest campaign explores the downsides of skimping on the important stuff. Want a cheap tattoo? Prepare to get inked by “one of the tattoo artists in the city.” A sushi chef and a surgeon also come moderately recommended, readily admitting their middling skills with a shrug while onlookers slowly realize the caliber of care they’re in for.


In addition to the three 30-second TV spots, online shorts feature a getaway driver who’s too focused on safety after a successful heist, a boxer with a barebones coach and cooking tutorial that’s messy at best. In a spot for the Hispanic market, a nervous suitor’s perfect proposal hits a snag when the band he hired is two men short.


The integrated campaign is running throughout the month and was created by team of Omnicom agencies: BBDO, Critical Mass, Hearts & Science and Organic, along with DAS’ Dieste.


Jan 02, 2019

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