A feel-good sports film turns super creepy in AT&T's latest cinema blockbuster

BBDO debuted latest shifty film on Thanksgiving

Published On
Nov 28, 2018

Editor's Pick

AT&T turns a feelgood basketball film into a creepy sci-fi thriller in an instant in its latest cinema ad.

The spot, by BBDO, debuted just before the Thanksgiving weekend and sees our teenage hero triumph in a thrilling ball game that goes right down to the wire. However, things take a sinister turn when he's left in the locker room as he's confronted by two besuited villains--and there's a final twist that takes things into a completely different realm. 

Steve Rogers at Biscuit directed the spot, which is the latest in the company's series blending movie genres to reinforce the range of entertainment services it offers. It's airing during films such as "The Nutcracker and the Four Realms" and "Spider Man: Into the Spider-Verse," via AT&T’s partnership with National Cinema Media and media agency Hearts & Science.

Credits

Date
Nov 28, 2018
Client:
AT&T
Agency:
BBDO
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Group Executive Creative Director:
Matt MacDonald
Executive Creative Director:
David Povill
Executive Creative Director:
David Cuccinello
Creative Director:
Kevin Mulroy
Creative Director:
Dan Kenneally
Group Executive Producer:
Julie Collins
Executive Producer:
Jessica Coccaro
Director of Integrated Production:
David Rolfe
Business Manager:
Ashley Lipham
Managing Director:
Doug Walker
Managing Director:
Rachel Nairn
SVP, SENIOR DIRECTOR:
David McKenzie
Account Director:
Allie Knill
VP, Director of Project Management:
Colin Vidika
Head of Integrated Planning, EVP:
Angela Jones
Communications Planning Director:
Mac Russell
Media Agency:
Hearts & Science
President:
Ralph Pardo
Group Director:
Vanessa Hartley
Supervisor:
Kat Hamilton
Senior Media Director:
Alina Kulesza
Media Director:
Chantal Villain
Production Company:
Biscuit Filmworks
Director:
Steve Rogers
Partner/Managing Director:
Shawn Lacy
Executive Producer:
Jeff McDougall
Executive Producer:
Holly Vega
Head of Production:
Rachel Glaub
Head of Production:
Mercedes Allen
Line Producer:
Karen O’Brien
Director of Photography:
Adam Arkapaw
Production Designer:
Bruce McCloskey
Editorial Company:
Work Edit
Executive Producer:
Jane Dilworth
Executive Producer:
Erica Thompson
Producer:
Jamie Lynn Perritt
Editor:
Rich Orrick
Assistant Editor:
Chris O’Brien
Telecine Company:
Company 3
Telecine Artist:
Tim Masick
Producer:
Kevin Breheny
Visual Effects Company:
KEVIN
ECD/Partner:
Tim Davies
Head of CG/CG Supervisor:
Mike Dalzell
Senior Executive Producer/Partner:
Sue Troyan
VFX Producer:
Jami Schakel
Music/Sound Design Company:
JSM Music
Chief Creative Officer:
Joel Simon
Executive Producer:
Jeff Fiorello
Composer:
Nathaniel Morgan
Composer:
Jason Krebs
Composer:
Joel Simon
Sound Designer:
Nathan Kil
Audio Finishing:
Sonic Union
Engineer:
Paul Weiss
Producer:
Justine Cortale
Producer:
Pat Sullivan

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