A feel-good sports film turns super creepy in AT&T's latest cinema blockbuster
BBDO debuted latest shifty film on Thanksgiving
Editor's Pick
AT&T turns a feelgood basketball film into a creepy sci-fi thriller in an instant in its latest cinema ad.
The spot, by BBDO, debuted just before the Thanksgiving weekend and sees our teenage hero triumph in a thrilling ball game that goes right down to the wire. However, things take a sinister turn when he's left in the locker room as he's confronted by two besuited villains--and there's a final twist that takes things into a completely different realm.
Steve Rogers at Biscuit directed the spot, which is the latest in the company's series blending movie genres to reinforce the range of entertainment services it offers. It's airing during films such as "The Nutcracker and the Four Realms" and "Spider Man: Into the Spider-Verse," via AT&T’s partnership with National Cinema Media and media agency Hearts & Science.
Credits
- Date
- Nov 28, 2018
- Client :
- AT&T
- Agency :
- BBDO
- Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Group Executive Creative Director :
- Matt MacDonald
- Executive Creative Director :
- David Povill
- Executive Creative Director :
- David Cuccinello
- Creative Director :
- Kevin Mulroy
- Creative Director :
- Dan Kenneally
- Group Executive Producer :
- Julie Collins
- Executive Producer :
- Jessica Coccaro
- Director of Integrated Production :
- David Rolfe
- Business Manager :
- Ashley Lipham
- Managing Director :
- Doug Walker
- Managing Director :
- Rachel Nairn
- SVP, SENIOR DIRECTOR :
- David McKenzie
- Account Director :
- Allie Knill
- VP, Director of Project Management :
- Colin Vidika
- Head of Integrated Planning, EVP :
- Angela Jones
- Communications Planning Director :
- Mac Russell
- Media Agency :
- Hearts & Science
- President :
- Ralph Pardo
- Group Director :
- Vanessa Hartley
- Supervisor :
- Kat Hamilton
- Senior Media Director :
- Alina Kulesza
- Media Director :
- Chantal Villain
- Production Company :
- Biscuit Filmworks
- Director :
- Steve Rogers
- Partner/Managing Director :
- Shawn Lacy
- Executive Producer :
- Jeff McDougall
- Executive Producer :
- Holly Vega
- Head of Production :
- Rachel Glaub
- Head of Production :
- Mercedes Allen
- Line Producer :
- Karen O’Brien
- Director of Photography :
- Adam Arkapaw
- Production Designer :
- Bruce McCloskey
- Editorial Company :
- Work Edit
- Executive Producer :
- Jane Dilworth
- Executive Producer :
- Erica Thompson
- Producer :
- Jamie Lynn Perritt
- Editor :
- Rich Orrick
- Assistant Editor :
- Chris O’Brien
- Telecine Company :
- Company 3
- Telecine Artist :
- Tim Masick
- Producer :
- Kevin Breheny
- Visual Effects Company :
- KEVIN
- ECD/Partner :
- Tim Davies
- Head of CG/CG Supervisor :
- Mike Dalzell
- Senior Executive Producer/Partner :
- Sue Troyan
- VFX Producer :
- Jami Schakel
- Music/Sound Design Company :
- JSM Music
- Chief Creative Officer :
- Joel Simon
- Executive Producer :
- Jeff Fiorello
- Composer :
- Nathaniel Morgan
- Composer :
- Jason Krebs
- Composer :
- Joel Simon
- Sound Designer :
- Nathan Kil
- Audio Finishing :
- Sonic Union
- Engineer :
- Paul Weiss
- Producer :
- Justine Cortale
- Producer :
- Pat Sullivan
Need a credit fix? Contact the Creativity Editors
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