AT&T's Chatty Kids Return for Mother's Day Hugs

AT&T changes up things in new 'It's Not Complicated' execution

Published On
May 09, 2013

Editor's Pick

AT&T takes a break from shilling phones and gives some love to mom instead, with a new execution from BBDO's adorable "It's Not Complicated" campaign in which moderator Beck Bennett asks a new crew of smart, lippy kids, "Who gives the best hugs?" Their answers, not surprisingly, will melt you.

The spot, again directed by Caviar's Jorma Taccone, will air Friday through Mother's Day on Sunday, and has a digital component that lets you "personalize" an e-card that can be shared via social media or email.

Credits

Date
May 09, 2013
Brand:
AT&T
Client:
AT&T
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Executive Creative Director:
Erik Fahrenkopf
Executive Creative Director:
LP Tremblay
Creative Director:
Alex Russel
Associate Creative Director, Art Director:
Mike Hanley
Associate Creative Director, Art Director:
Jesse Snyder
Associate Creative Director, Copywriter:
Mark Billows
Executive Producer:
Julie Collins
Producer:
Jessica Jacklin
Director:
Jorma Taccone
Production Company:
Caviar
Director, Photography:
Damian Acevedo
Executive Producer:
Michael Sagol
Line Producer:
BP Cooper
Editor:
Chris Huth
Editor:
Paul Snyder
Executive Producer:
Krystn Wagenberg
Producer:
Lauren Hafner Addison
Visual Effects:
Spontaneous NY
Producer:
Bryce Edwards
Mixer:
Dan Flosdorf
Sound Director:
Heard City
Executive Producer:
Gloria Pitagorsky
Creative Director:
Stephen McMennamy

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Project Type