In the Raw : Au Natural Craigslist Ad/App
Hot food action.
Published On
Nov 26, 2012
Editor's Pick
Gorgeously shot photos of delicious food can be way too hot to handle, so In the Raw sweeteners makes things easier for your eyes (and love handles), via Au Natural, a cute new Facebook app that lets you uploads your titillating photo, censor it (with pixels and black bands) and share with friends. Friends can then swipe at the picture to reveal the food and gain access to more steamy, sexy pictures. (Of food.)
The app was promoted via a Craigslist personals ads that promised, in part, a "sweet flavor" plus a "tart little berry-bite" that "loved to be shared."
Credits
- Date
- Nov 27, 2012
- Brand :
- In the Raw
- Client :
- In the Raw
- Agency :
- Ammirati
- Executive Creative Director :
- Todd Wender
- Interactive Director :
- Giles Hendrix
- Senior Copywriter :
- Kevin Egan
- Senior Copywriter :
- Domenique Osborne
- Senior Art Director :
- Conor Hagan
- Senior Designer :
- Stephanie Merks
- Technology Director :
- John Vitelli
- Interactive Designer :
- Jacob Cass
- Developer :
- Patrick Drury
- Agency Producer :
- Anthony Graneri
- Interactive Producer :
- Nate Sloan
- Photographer :
- Sasha Gitin
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