Aubrey Plaza Can't Get Excited Enough in Newcastle's Latest Super Bowl Announcement
Who Cares About Napkin, TP and Underwear Brands?
Published On
Jan 21, 2015
Editor's Pick
Newcastle released the latest tease for its Super Bowl Band of Brands local Super Bowl ad, which promises to include other brands in its big shill -- as long as they help pay for it. Unfortunately, to the annoyance of the film's director, "Parks and Recreation" star Aubrey Plaza does not make a big enough deal about this gigantic initiative--which includes very big napkin, underwear, toilet paper and snack food brands.
Confirmed participants so far include Sharper Image, Boost Mobile, McClure's Pickles, Polished Dental, Match.com, Brawny, Krave Jerky and Jockey; the latter happens to be another client of Newcastle agency Droga5 New York.
Credits
- Date
- Jan 21, 2015
- Brand :
- Newcastle
- Client :
- Newcastle
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Group Creative Director :
- Scott Bell
- Senior Art Director :
- Dan Kenneally
- Senior Copywriter :
- Ryan Raab
- Junior Art Director :
- Martins Zelcs
- Junior Copywriter :
- Bryan Stokely
- Head of Design :
- Rich Greco
- Designer :
- Mark Yoon
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Broadcast Producer :
- David Cardinali
- Director, Integrated Production :
- Dianne Richter
- Business Manager :
- Matt Friday
- Head of Interactive Production :
- Niklas Lindstrom
- Interactive Producer :
- Ranee Kumar
- Associate Director, Technology :
- Keath Chan
- Technical Lead :
- Joachim Do
- Senior Developer :
- Jim Alexander
- Interactive Developer :
- Phillip Pastore
- Quality Assurance Lead :
- Cory Savary
- Quality Assurance Engineer :
- Yadira Isaac
- Junior Designer :
- Jeff Kardos
- Head of Strategy :
- Chet Gulland
- Strategist :
- Nick Maschmeyer
- Social Strategist :
- Rebecca Russell
- Communications Strategist :
- Kevin Wang
- Project Manager :
- Bill Wilson
- Client :
- Heineken USA Newcastle Brown Ale
- Senior Director, Portfolio Brands :
- Charles Van Es
- Brand Director :
- Priscilla Dohnert
- Brand Manager :
- Brett Steen
- Production Company :
- Caviar
- Director :
- Ruben Fleischer
- Executive Producer :
- Jasper Thomlinson
- Executive Producer :
- Luke Ricci
- Line Producer :
- Geoff McLean
- Director, Photography :
- Jonathan Sela
- Production Designer :
- Craig Reynolds
- Editorial :
- The Cutting Room
- Editor :
- Chuck Willis
- Assistant Editor :
- Greg Ryan
- Managing Partner :
- Susan Willis
- Executive Producer :
- Melissa Lubin
- Sound Mixing :
- Walter Bianco
- Finishing :
- Light of Day
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Project Type
Tags
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