Audi has close ties to "Fifty Shades of Grey:" it's the brand E.L. James references over and over again in the book as Christian Grey's car of choice and gift to his lover, Anastasia. So kudos to the brand for not making a cheesy ad around the movie. Instead it's made this clever and funny short, starring SNL's Vanessa Bayer, in which she hilariously tries to recreate the story's famous elevator love scene, setting out to seduce various folks between floors. Of course there's an Audi tagline, but it's wittily inserted.
Venables Bell & Partners created the film for Audi of America. Meanwhile, the brand is getting plenty of product placement: models that will be featured in the film include the Audi R8 V10 Spyder, Audi S8, Audi S7, Audi Q7 TDI and the new version of the Audi A3.