Farewell, Stan Lee. Here's one great memory from the ad world

Online film for Audi showed the iconic creator 'schooling' real actors on the art of the cameo

Published On
Apr 28, 2015

Editor's Pick

In memory of Stan Lee's passing today, we're resurfacing this story on a comical branded content film he appeared in for Audi in 2015. Created out of Muhtayzik Hoffer, it was a rare taste of Lee's performance chops that went behind his famous seconds-long cameos in Marvel feature films. See more of Lee's thoughts on car ads here

Original story:

Comic book legend Stan Lee also has another specialty--cameo acting, as we've seen in his notable but minor appearances in the various Marvel movies-- they include a hot dog vendor, a librarian, a security guard and even a Larry King-lookalike. To help promote its sponsorship of the upcoming "Avengers: Age of Ultron," Audi makes the most of Mr. Lee's sideline skills in this funny new film out of Muhtayzik Hoffer, which won the brand's social account earlier this year, and directed by Kevin Smith of "Clerks" and "Comic Book Men" fame.

In it, he teaches a class of "randoms"--Smith himself, Tara Reid, Lou Ferrigno, Jason Mewes and Michael Rooker--the nuances of a great cameo and how such jobs differ from "regular acting." If anyone, he's the one to do it because, as Mr. Smith says, "When it comes to small roles, Stan Lee is the biggest."

Mr. Lee has even started to make cameo appearances in Audi's Twitter feed.

Muhtayzik Hoffer has been turning out plenty of out-of-the-box ideas for other clients too, including Netflix and Google and was Ad Age's 2014 Small Agency of the Year . For more info on the 2015 Small Agency competition, deadline for which is April 29, head over to Adage.com.



Apr 28, 2015
Client :
Client :
Director :
Kevin Smith
Executive Creative Director :
John Matejczyk
Head of Production :
Michelle Spear Nicholson
Senior Producer :
Jona Goodman
Associate Creative Director :
Adam Ledbury
Associate Creative Director, Art Director :
Guy Lemberg
Production Company :
Executive Producer :
Kim Dellara
Producer :
Adrianne McCurrach
Editorial Company :
Editor :
Will Hasell
Colorist :
Dave Hussy
Motion Graphics :
Executive Producer :
Nicole Visram
Senior Producer :
Gavin Carroll
Audio Company :
One Union
Engineer :
Joaby Deal
Music Company :
Travis and Maude
Executive Producer :
Kala Sherman
Agency :

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