Two Audis go 'synchronized swimming' in the brand's compact car ad

Johnny Hardstaff directs fun spot by BBH

Published On
Mar 18, 2019

Editor's Pick

Two Audi cars dance gracefully--in the water--in the brand's latest U.K. campaign.

A fun new ad sees a pair of the brand's entry-level vehicles perform a "synchronized swim" in a pool seemingly intended for humans. The cars--the A1 and A7 models-- mirror each other's movements to the sound of "Follow You, Follow Me," by Genesis, in a new cover arranged by Faultline and featuring the singer-songwriter Rina Oshunga.

Created by BBH London and directed by Johnny Hardstaff at Independent, the work is designed to highlight that Audi small cars are "serious bits of kit packed with just as much technology and attitude as the bigger models," says the agency. To pull of the shoot, the agency and production team built a specially-designed pool in the Ukraine especially for the shoot. 

The campaign is running online and in cinemas as well as on TV.

Ian Heartfield, Chief Creative Officer of BBH London, says, “There is no greater example of two entities matching each other’s moves perfectly than a pair of synchronised swimmers. Swapping two people for an A7 & an A1 seemed like a compelling way to make the point that Audi DNA runs through the whole model range.”

 

Credits

Date
Mar 18, 2019
Client:
Audi
Agency:
BBH-London
National Brand & Retail Marketing:
Anna Russell
Brand Marketing Manager:
Laura Brennan
Creative Team:
Freya Harrison
Creative Team:
Gina Ramsden
Creative Director:
Psembi Kinstan
Chief Creative Officer:
Ian Heartfield
Strategist:
Sofia Bodger
Strategy Director:
Tom Patterson
Group Strategy Director:
Will Lion
Business Lead:
Jon Barnes
Account Manager:
Jack Carter
Account Director:
Dan Wallace
Account Executive:
Adam Smith
Artist:
Faultline featuring Rina Mushonga
Song:
Follow You Follow Me
Published by:
Concord Music Publishing
Written by:
Collins
Written by:
Rutherford
Written by:
Banks
Lead Music Supervisor:
Ayla Owen
Music Supervisor:
Julz Baldwin
Music Supervision:
The Most Radicalist Black Sheep Music
Producer:
Matthew Towell
Assistant Producer:
Michelle Hagen
Production Company:
Independent Films
Director:
Johnny Hardstaff
Producer:
Verity White
Director of Photography:
Martin Ruhe
Post Production:
The Mill
Editor:
Joe Guest
Editing House:
Final Cut
Sound:
750mph
Sound:
Sam Ashwell

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