Rebel Wilson promises to 'Make Words Great Again' in Australian ad for Audible

'Pitch Perfect' actor plays politics in campaign for the Amazon-owned audiobook brand

Published On
Feb 20, 2019

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Rebel Wilson, the comedy actor who's starred in "Pitch Perfect" and "Bridesmaids," fronts a new campaign for Audible in Australia in which she plays a politician rallying to "Make Words Great Again." (Sound familiar?)

The spot by the Amazon-owned audiobook brand sees Wilson ask "Do you ever feel like words aren't quite like they used to be?" as a noisy guy on a bus interrupts a reader with a phone conversation consisting of exclamations like "Yeah!" and "Totes!" She encourages him to don a pair of headphones and turn a "boring commute into an exciting journey."

The ad will run across broadcast, digital, social media and influencer channels. It was created by Emotive, with PR by Poem and music by Nylon Studios. 

This isn't Wilson's first outing for Amazon. Last year, she subbed in as a voice of Alexa in the company's Super Bowl spot. 

 

Credits

Date
Feb 20, 2019
Client:
Audible
Agency:
Emotive
Marketing Director:
Rachel Beeton
Senior Brand Manager:
Melissa Gompes
Comms Specialist:
Jack Dennis
CEO:
Simon Joyce
Lead Strategy:
Tyler Wilson
Business Director:
Marshall Campbell
Director/Creative Director:
Zane Pearson
Senior Creative/Second Unit Director:
Rory Pearson
Senior Producer:
Hayley-Ritz Pelling
Senior Producer:
Tom Pearce
Production Manager:
Natalie Dagher
Director of Photography:
James Brown
Editor:
Ben Kucharski
Colorist:
Matt Fezz
Music & Sound Design:
Nylon Studios
Sound Designer:
Stuart St Vincent Welch
Music Composer:
Adam Moses
Music Producer:
Karla Henwood
PR & Talent Amplification:
Poem
Media:
M2M

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Project Type