Rebel Wilson promises to 'Make Words Great Again' in Australian ad for Audible
'Pitch Perfect' actor plays politics in campaign for the Amazon-owned audiobook brand
Feb 20, 2019
Rebel Wilson, the comedy actor who's starred in "Pitch Perfect" and "Bridesmaids," fronts a new campaign for Audible in Australia in which she plays a politician rallying to "Make Words Great Again." (Sound familiar?)
The spot by the Amazon-owned audiobook brand sees Wilson ask "Do you ever feel like words aren't quite like they used to be?" as a noisy guy on a bus interrupts a reader with a phone conversation consisting of exclamations like "Yeah!" and "Totes!" She encourages him to don a pair of headphones and turn a "boring commute into an exciting journey."
The ad will run across broadcast, digital, social media and influencer channels. It was created by Emotive, with PR by Poem and music by Nylon Studios.