Rebel Wilson promises to 'Make Words Great Again' in Australian ad for Audible
'Pitch Perfect' actor plays politics in campaign for the Amazon-owned audiobook brand
Editor's Pick
Rebel Wilson, the comedy actor who's starred in "Pitch Perfect" and "Bridesmaids," fronts a new campaign for Audible in Australia in which she plays a politician rallying to "Make Words Great Again." (Sound familiar?)
The spot by the Amazon-owned audiobook brand sees Wilson ask "Do you ever feel like words aren't quite like they used to be?" as a noisy guy on a bus interrupts a reader with a phone conversation consisting of exclamations like "Yeah!" and "Totes!" She encourages him to don a pair of headphones and turn a "boring commute into an exciting journey."
The ad will run across broadcast, digital, social media and influencer channels. It was created by Emotive, with PR by Poem and music by Nylon Studios.
This isn't Wilson's first outing for Amazon. Last year, she subbed in as a voice of Alexa in the company's Super Bowl spot.
Credits
- Date
- Feb 20, 2019
- Client :
- Audible
- Agency :
- Emotive
- Marketing Director :
- Rachel Beeton
- Senior Brand Manager :
- Melissa Gompes
- Comms Specialist :
- Jack Dennis
- CEO :
- Simon Joyce
- Lead Strategy :
- Tyler Wilson
- Business Director :
- Marshall Campbell
- Director/Creative Director :
- Zane Pearson
- Senior Creative/Second Unit Director :
- Rory Pearson
- Senior Producer :
- Hayley-Ritz Pelling
- Senior Producer :
- Tom Pearce
- Production Manager :
- Natalie Dagher
- Director of Photography :
- James Brown
- Editor :
- Ben Kucharski
- Colorist :
- Matt Fezz
- Music & Sound Design :
- Nylon Studios
- Sound Designer :
- Stuart St Vincent Welch
- Music Composer :
- Adam Moses
- Music Producer :
- Karla Henwood
- PR & Talent Amplification :
- Poem
- Media :
- M2M
Need a credit fix? Contact the Creativity Editors
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