This Audio Brand Will Deal With Your Noisy Neighbors -- in a Very Bizarre Way
Campaign by Pause Home Entertainment Demonstrates the Power of Sound
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Here's an extreme (and expensive) way to quieten down your noisy neighbors.
Swedish home entertainment brand Pause is running a campaign that advertisers a hotline for you to call the "audiolord" if your neighbors are driving you to distraction with their din. For a fee of 750 euros ($783), the company will stage an "intervention," which involves a visit from the "audiolord," a scary-looking leather-clad guy with a vanload of loud stereo equipment. He'll make a noise that will drown out the neighbors (and according to the bizarre, horror-movie style video, seen here, make them bleed out of their ears as well.)
Fredrik Hjelmquist CEO at Pause Home Entertainment, explained in a statement: "That people are often scared of interacting with loud and disturbing neighbours is nothing new. That´s why we created an "on demand-service" for people who definitely, positively want to teach their neighbours what really big sound is all about."
It may sound like a fake campaign but agency Akestam Holst assures us that it is actually running in Sweden. Of course, the purpose of it all is to demonstrate Pause's products, such as the Totem Kin Mini Flex and Mini Subs, Peachtree Nova 150 and Sonance Sonamp 12-50. But if you really don't mind parting with 750 euros, the audiolord will visit your home. Check it out at the website.
Pause's previous stunts through Akestam Holst have included a business card that turns into a smartphone speaker, and a discount scheme that sent actual cash to customers to give them money off before they buy.
Credits
- Date
- Dec 15, 2016
- Agency :
- Åkestam Holst
- Brand :
- Pause Home Entertainment
- Client :
- Pause Home Entertainment
- Client :
- Pause Home Entertainment
- Creative Director :
- Magnus Jakobsson
- Art Director :
- Joakim Khoury
- Copywriter :
- Magnus Jakobsson
- Graphic Designer :
- Joakim Khoury
- Account Director :
- Henrik Adenskog
- Account Manager :
- Michaela Winckler
- Digital Producer :
- Johan Eklund
- Agency Producer :
- Anna Tanser
- Front-End Developer :
- Fredrik Lindh
- Back-End Developer :
- Kalle Peterz
- Digital Strategist :
- Anna Lundeborg
- Retouching :
- Olov Öqvist
- In-House Photo :
- Eric Karlsson
- PR Strategist :
- Ida Persson
- Innovation Producer :
- Johan Wahlberg
- Production Manager :
- John Müllersdorf
- Creative Intern :
- Peter Grönlund
- Studio Assistant :
- Matilda Blomquist
- Costume Designer/Stylist :
- Hanna Kisch
- Music Supervision :
- Johan Borg (Ohlogy)
- Music :
- The outside agency
- Film Production Company :
- Giants & Toys
- Director :
- Henrik Sundgren
- Executive Producer :
- Calle Isberg
- Producer :
- Lukas Ragnhage
- Post Production :
- Swiss
- Photographer :
- Mathias Sterner (MINK MGMT)
- Client :
- Ceo: Fredrik
- Client :
- Ceo: Fredrik Hjelmquist, CEO
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