Fred Armisen Sucks at Casting in Absolut Elyx Star-Studded Charity Linkup Ad
New Shop Naked Luxury Creates Celebrity-Filled Spot With Miles Teller, Chloe Sevigny, Taylor Kitsch
Editor's Pick
Fred Armisen directs, and stars in, a fun star-studded film for Absolut's Elyx, promoting the premium vodka's partnering with nonprofit Water for People to bring potable water to 100,000 people worldwide.
The spot, by Naked Communications' newly launched luxury arm Naked Luxury, sees "Portlandia" star Armisen audition a series of celebrities, including Taylor Kitsch, Miles Teller, Chloe Sevigny, George Wallace, Natasha Lyonne (who's also EP) and Aimee Man for an ad, but mess it up entirely. Of course, their "auditions" make the real ad, and it's a great way of getting the ulterior message across. The goal of the campaign is that for every bottle of Absolut Elyx bought, a week's worth of drinking water will be brought to people in need.
For more on the Naked Luxury launch, head over to AdAge.com.
Credits
- Date
- Sep 14, 2015
- Agency :
- Naked Luxury
- Brand :
- Absolut Elyx/Water for People
- Client :
- Absolut Elyx/Water for People
- Managing Director :
- Paul Sevigny
- Managing Director :
- Anthony Bianco
- Chief Creative Officer :
- Izzy DeBellis
- Executive Producer :
- Joel Jeffords
- Producer :
- Alanna Gabin
- Production Company :
- Therapy Studios
- Director :
- Fred Armisen
- Executive Producer :
- Natasha Lyonne
- Executive Producer :
- Sean Boyle
- Post Production :
- Therapy Studios
- Editor :
- Kristin McCasey
- Editor :
- Jake Shaver
- Assistant Editor :
- JT Bowers
- Colorist :
- Omar Inguanzo
- Mixer :
- Eddie Kim
- Producer :
- Margaret Ward
- Executive Producer :
- Joe DiSanto
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