Red Bull : Augmented Racing App

Create your own racetrack

Published On
Mar 09, 2011

Editor's Pick

Red Bull Augmented Racing is a mobile racing app with a difference; users not only play the games, but create the racetrack, using Red Bull cans.

Once they've laid their Red Bull cans out in their desired track shape, participants can take pictures using their smartphone to generate a racetrack. They can then use, race it and share it with friends, as well as browsing and racing tracks created by others. Results are shown on real-time leader boards.

Credits

Date
Mar 09, 2011
Brand:
Red Bull
Client:
Red Bull
Game Design:
Flashbang Studios
Software Platform:
Metaio
Agency:
Circus
Lead Developer:
Patched Reality

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Project Type
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