Saturn : Aura

Goodbye, Silverstein & Partners is test driving a new marketing model for Saturn's new sedan modeland it's bringing in-banner video, geo-targeting and Google Earth along for the ride. The agency's multi-faceted

Published On
Sep 27, 2006

Editor's Pick

Goodbye, Silverstein & Partners is test driving a new marketing model for Saturn's new sedan modeland it's bringing in-banner video, geo-targeting and Google Earth along for the ride. The agency's multi-faceted campaign for the Saturn Aura starts out like a typical banner ad, but quickly evolves into a location-specific experience for web surfers living in the vicinity of 22 Saturn dealerships around the country. "Saturn is a very human kind of car company, and this opportunity allowed us to create a personal experience to express that," says Goodby communications strategist Hashem Bajwa. "Google's geo-targeting and click-to-play video ads allowed us to engage the audience in non-intrusive ways and deliver a highly relevant messagepeople are taken from a high level brand experience right into the door of a retailer for a test drive."

Credits

Date
Sep 27, 2006
Creative Director :
Rich Silverstein
Creative Director :
Randy Stowell
Creative Director :
Guy Seese
Director, Interactive Production :
Mike Geiger
Interactive Producer :
Dora Lee
Interactive Producer :
Patrick Mercier
Associate Interactive Producer :
James Taylor
Broadcast Producer :
Cindy Fluitt
Broadcast Coordinator :
Timothy Plain
Post Production Manager :
Greg Everage
Director :
Guy Seese
Director :
Wyatt Neumann
Director, Photography :
Mark Karavite
Director, Photography :
Matias Mesa
Line Producer :
Gary Neuman
Post Producer :
Julianna Hendricks
Post Producer :
Ali Plansky
Assistant Editor :
Tim McMahan
Assistant Editor :
Nick Randeau
Lead Visual Effects Artist :
Colin Trenter
Lead Visual Effects Artist :
Mike Landry
Visual Effects Artist :
Matthew Black
Visual Effects Artist :
Arturo Lindbergh
Sound Designer :
Amber Tisue
Brand :
Saturn

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Project Type