Toyota : Aurion

Encapsulating its TV spots and on-demand documentaries about Toyota's Aurion V6 model into one visually alluring website, Saatchi & Saatchi's Sydney branch has extended the car brand's "Game Catchers" campaign. The site begins with a mellow electronic music intro and a quick snapshot of the Aurion's features. Click through and users find a rotating showroom that shows the three spots including "Thruster", "Superbike" and "Big Bertha" Each features a story of innovations in surfboards, bikes and golf clubs, respectively, and how that ingenuity applies to the Aurion design. Each spot in the showroom is accompanied by a documentary that includes interviews with the people who were behind the designs and were featured in the ads. Visitors can also check out a gallery and design story of the Aurion that describes the creative process from planning and sketching to the finished product.

Toyota : Aurion

Featured Stories