Autistic Boy Grows Up in Spots for Four Different Brands in Autism Speaks Campaign

BBDO Brings Clever Idea to Full Commercial Block on CNN

Published On
Apr 28, 2014

Editor's Pick

Autism Speaks' new campaign for "Autism Awareness Month" aimed to show how early diagnosis and the right kind of upbringing can make a lifetime of difference for kids with autism and their families, via a unique media play involving a series ads -- and multiple brands-- within a single programming block that aired during CNN's "New Day" this morning. Created out of BBDO New York, the campaign weaves its message into four different, 15-second commercials for other agency clients, like Campbell's Soup, Band-Aid and AT&T.

The campaign begins with a spot for Autism Speaks showing a family visit to a pediatrician, where a kid is diagnosed with autism. Other commercials follow, for Band-Aid, Campbell's Soup and then AT&T. As you watch, you realize the parents in each ad are the same, only growing older with each one --as does the son, who lives a normal, healthy life throughout. The last commercial shows the kid -- now a young man -- in cap and gown, ready to graduate.

A tag reads: "You just saw how early diagnosis can make a lifetime of difference."

"As a company and brand, AT&T believes that you have to rethink possible to drive human progress. That's what early diagnosis represents for children with autism," Esther Lee, senior vice president--Brand Marketing & Advertising at AT&T, said in a statement.

Credits

Date
Apr 28, 2014
Brand:
Autism Speaks
Client:
Autism Speaks
Agency:
BBDO-New York
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Associate Creative Director:
Peter Alsante
Associate Creative Director:
Matthew Zaifert
Director, Integrated Production:
Dave Rolfe
Senior Integrated Content Producer:
Darbi Fretwell
Director, Digital Operations:
Clemens Brandt
Interactive Senior Producer:
Tara Toliver
Interactive Production Company:
Undertone
Managing Director:
Kirsten Flanik
Production Company:
Anonymous
Content Director:
Christian Loubek
Senior Executive Producer:
Eric Stern
Executive Producer:
SueEllen Clair
Line Producer:
James Graves
Director, Photography:
Larkin Seiple
Production Supervisor:
Blake DeRoss
Editorial:
NO6 NY
Editor:
Jason McDonald
Assistant Editor:
Ryan Bukowski
Executive Producer:
Deborah Sullivan
Producer:
Malia Rose
Music:
Beacon Street
Musician:
Jon Nau
Musician:
Andrew Feltenstein
Producer:
Adrea Lavezzoli
Sound Mix Studio:
Sound Lounge NY
Sound Engineer:
Glen Landrum
Creative:
Jon Kubik
Creative:
Adam Noel

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Project Type