Volkswagen : Automatic Amarok website
Automatic browsing.
Published On
May 15, 2012
Editor's Pick
To promote Volkwagen's Amarok automatic pick up truck in Brazil, agency Almap BBDO created a website in which the user navigates the vehicle using only their eyes and face movements, via a webcam. Users get a choice of 'automatic' or 'manual' transmission, as with the car, and if they choose to browse in the automatic mode, Amarok identifies obstacles in the corner of the screen without them having to use the mouse or the keyboard.
Credits
- Date
- May 16, 2012
- Brand :
- Volkswagen
- Client :
- Volkswagen
- Agency :
- ALMAP BBDO-Sao Paulo
- Group Creative Director :
- Luiz Sanches
- Creative Director :
- Andre Kassu
- Creative Director :
- Marcos Medeiros
- Co-Creative Director :
- Luciana Haguiara
- Co-Creative Director :
- Sandro Rosa
- Art Director :
- Ricardo Pocci
- Art Director :
- Sandro Rosa
- Art Director :
- Guilherme Nunes
- Copywriter :
- Joao Paulo Testa
- Producer :
- Vetor Zero
- Programming :
- On Interactive
- Technology Director :
- Fernando Boniotti
- Sound Director :
- cromo.sonica
- Sound Director :
- Studio Tesis
- UX :
- Vanessa Marques
- Project Management Supervisor :
- Ana Carolina Cintra
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