MINI : Ave A Word

Are you man enough for the new MINI Cooper S with John Cooper Works GP Kit? If not, you may get a visitand a few insightfully harsh wordsfrom the British bloke at the center of Glue London's new MINI microsite. By fillin

Published On
May 15, 2006
Ave A Word

Editor's Pick

Are you man enough for the new MINI Cooper S with John Cooper Works GP Kit? If not, you may get a visitand a few insightfully harsh wordsfrom the British bloke at the center of Glue London's new MINI microsite. By filling out an online questionnaire about an unmanly friend, visitors create a customized video of the acerbic Brit "aving a word" regarding the friend's very specific shortcomings, delivered straight to the poor sap's inbox.
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Credits

Date
May 16, 2006
Editor :
Matt Collett
Editor :
Simon Cam
Director :
Jim Field-Smith
Designer :
Leon Ostle
Producer :
Michelle Stanhope
Art Director :
Dave Martin
Art Director :
Sally Skinner
Copywriter :
Dave Martin
Copywriter :
Sally Skinner
Creative Director :
Seb Royce
Production Company :
Idiotlamp
Client :
MINI
Agency :
glue London
Brand :
MINI

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Project Type
Interactive

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