Tweet to Shatter the Glass Hiding the Artwork for Avicii's New Album

At TrueReveal.com, Watch Speakers Eventually Break the Barrier

Published On
Aug 14, 2013

Editor's Pick

EDM artist Avicii comes up with a fun way to build anticipation for his new album. As explained on the site for "True Revealed," he has put the artwork for the album behind a piece of black glass. Each tweet that comes in using the hashtag #truereveal will increase the volume at speakers that are aimed at the glass. When the music gets loud enough, the glass will shatter, showing the album art for "True." Check out a livestream here.

Credits

Date
Aug 14, 2013
Brand:
Avicii
Client:
Avicii

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Project Type