Cratoni : Avoid Head Injuries
This impossible to miss mixed-media print and poster campaign for German helmet maker Cratoni is, oddly, about everything but biking. The intention of the local office of DDB is not to hit people over the head with the message, so to speak. Unlike, s
Published On
Apr 04, 2006
Editor's Pick
This impossible to miss mixed-media print and poster campaign for German helmet maker Cratoni is, oddly, about everything but biking. The intention of the local office of DDB is not to hit people over the head with the message, so to speak. Unlike, say, China and Vietnam, bikes are not a major form of transportation in Singapore, and helmet use is even more casual; "There are no strict laws requiring people to use helmets, and not everyone bothers wearing one," says AD/illustrator Khalid Osman.
Credits
- Date
- Apr 04, 2006
- Client :
- Cratoni
- Executive Creative Director :
- Neil Johnson
- Creative Director :
- Terrence Tan
- Copywriter :
- Priti Kapur
- Art Director/Illustrator :
- Khalid Osman
- Photographer :
- Lee Chee Kean
- Agency :
- DDB-Singapore
- Brand :
- Cratoni
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Project Type