All over the world, weight loss programs are using January to recruit new participants. But this Australian ad for Weight Watchers doesn't mention weight loss, low fat or calories once. Instead, it reminds people how "incredible" they've been throughout their lives --- whether it's dealing with school, divorce, a first kiss or any other challenge. The end line urges us to "awaken your incredible." The emotive spot is by BMF, and directed by Mark Malloy through Exit Films.