Despite getting unceremoniously fired in last year's Strongbow campaign, Patrick Stewart is back again being insulted in a new set of spots for the Heineken-owned hard cider.
Once again, the "X-Men" actor is the subject of some witty put-downs as he does his best to promote the brand. He's apparently been re-hired to show off Strongbow's "award-winning range" -- but only because another "award-winning actor" cancelled. In another spot, we're told that the brand hired an actor with a range that's "almost" as impressive as Strongbow's.
It's Stewart's ability to look both angry and a bit desperate as he pokes fun at himself that makes this campaign, by Droga5, continue to be memorable.