This spot for Strongbow Hard Cider from Droga5 stars a world-famous actor. Only, he's hidden behind the brand's award for Best Tasting Common Cider (which it really, really wants you to notice).
The spot promotes the idea that the best way to enjoy the drink is over ice -- so of course, you don't need a celebrity. (Spoiler alert: Yeah, you don't need Sir Patrick Stewart, known best in nerd circles for playing Captain Jean-Luc Picard on Star Trek and Professor X in the X-Men films.)
It's a follow up to the brand's first ever U.S. television campaign last year, which introduced the tagline "Cider at its Bestest."