TNT Surprises Brazilian Movie-Goers With Impromptu Awards Ceremonies
Stunt And Viral Will Promote Academy Awards Coverage
Published On
Feb 03, 2014
Editor's Pick
To promote its awards season coverage in Brazil, TNT enlisted the help of ageisobar Sao Paolo in creating a campaign that took movie-goers by surprise -- giving them the chance to feel as if they were winning an award themself. Movie theater audiences waiting to watch films were suddenly interrupted by impromptu TNT-branded "awards ceremonies" in which some of them were singled out by name and shown on the screen before one was chosen to come up and accept an award. Their surprise at the stunt was captured on this viral, which will be used to promote TNT's Oscars coverage.
Credits
- Date
- Feb 03, 2014
- Agency :
- ageisobar-Sao Paolo
- Brand :
- TNT
- Client :
- TNT
- Creative Director :
- Carlos Domingos
- Copywriter :
- Daguito Rodrigues
- Copywriter :
- Ricardo Porto
- Copywriter :
- Nicholas Bergantin
- Art Director :
- Henrique Mattos
- Art Director :
- Cristiano Rodrigues
- Art Director :
- Cicero Souza
- Media :
- Alice Orlando
- Agency Producer :
- Juliana Dantino
- Agency Producer :
- Juliana Arrantes
- Production Company :
- Easy Filmes
- Director :
- Alessandro Yamada
- Sound Producer :
- Ritmika
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