K-Swiss : Awesome Day

Till summer comes, this will tide you over.

Published On
Mar 15, 2010

Editor's Pick

72andSunny debuts another feel good spot this time, for K-Swiss. Directed by Keith Schofield, "Awesome Day" brings together carefree, feel good scenes of California sun and surf culture, backed by a cheerful kid chorus cover of "California Sun." The song, written by Henry Glover and Morris Levy, has been covered by The Rivieras and The Ramones. The spot's version was created out of Beacon Street Studios, which recorded a choir of young singers from local SoCal schools.

Credits

Date
Mar 15, 2010
Brand:
K-Swiss
Client:
K-Swiss
Agency:
72andSunny
Executive Creative Director:
Glenn Cole
Creative Director:
Matt Murphy
Copywriter:
Matt Heath
Producer:
Angelo Ferrugia
Director:
Keith Schofield
Production Company:
Caviar Content
Director, Photography:
Damon Acevedo
Executive Producer:
Michael Sagol
Line Producer:
BP Cooper
Line Producer:
Jacquie Frisco
Editor:
Haines Hall
Editing House:
SpotWelders
Executive Producer:
David Glean
Visual Effects:
Method
Lead Flame Artist:
Kirk Balden
Flame Artist:
Chris Hunt
Flame Artist:
Peter Marin
Animator:
Matt Hackett
Compositor:
Christopher 'Pink' Bonnstetter
Visual Effects Producer:
Graham Dunglinson
Producer:
Sabrina Elizondo
Production Coordinator:
Susan Mcnamara
Music:
Beacon Street
Composer:
John Nau
Composer:
Andrew Feltenstein
Mix:
Lime Studios
Sound Design:
Lime Studios
Engineer:
Rohan Young
Engineer:
Joel Waters
Producer:
Jessica Locke
Executive Producer:
Bruce Horowitz

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Project Type