Axe : Lifeguard (Full Length)

Lifeguard's got competition.

Published On
Jan 28, 2013

Editor's Pick

Axe makes it first-ever appearance in the Super Bowl with a lifeguard-themed rehash of its previous "Fireman" spot, via BBH London. Following the same tack as the previous commercial, this film, directed by Tim Godsall at Biscuit, features a hunky lifeguard that saves a damsel's life -- only to find that she doesn't really care, because there are cooler professions out there. A full-length, one-minute version of the spot can be found here.

The spot promotes Axe's "Apollo" variant, created to promote a campaign that will send regular guys into space via the Axe Apollo Space Academy. Deadline to enter the contest is midnight, Super Bowl Sunday.

Credits

Date
Jan 28, 2013
Brand:
Axe
Client:
Axe
Creative:
Wesley Hawes
Creative:
Gary McCreadie
Creative:
Diego Oliveira
Creative:
Caio Giannella
Creative Director:
David Kolbusz
Producer:
Ruben Mercadal
Producer Assistant:
George Ancock
Production Company:
Biscuit Filmworks
Director:
Tim Godsall
Executive Producer:
Orlando Wood
Producer:
Rick Jarjoura
Director, Photography:
Jess Hall
Post Production:
Framestore
Sound Design:
Phaze UK
Sound Design:
Raja Sehgal
Music:
Human
Agency:
BBH-London

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Project Type