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    Axe: Shred the Label With Ollie Locke

    By
    Ann-Christine Diaz
    Published On
    Oct 08, 2018
    Most Popular

    Coinbase says young people’s gloomy future is fixable in stark ads directed by Mike Mills

    Miller High Life made a light-up neon holiday tree that smells like a smoky dive bar

    Heinz’s new ketchup label is a tattoo stencil for diehard fans

    Credits

    Date
    Oct 08, 2018
    Client :
    Axe
    Agency :
    72andSunny-Amsterdam

    Need a credit fix? Contact the Creativity Editors

    Industry
    Beauty
    Project Type
    TV Commercial

    Related work

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    Axe: Axe has a new plan to help hapless guys shine: play it cool

    Axe: Axe drops its logo to encourage young men to 'ditch labels'

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      • Holiday commercials
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers