Axe's app for the holidays is appropriate enough for the brand's personality. Log into the Xmas Kisser, upload a photo of you under the mistletoe, and send it to your favorite girls. Guys have to make the first move. If you're a girl, then you have to wait for someone to make the move on you first. Old fashioned, we know. Girls can then -- if they wish -- upload their own picture of them returning the kiss.