Control Azealia Banks' Face and Star in Her Interactive Video

Site for 'Wallace' Uses Latest Google Chrome Technology

Published On
Mar 12, 2015

Editor's Pick

Rapper/singer Azealia Banks wants you to be part of her new music video. She tapped brand consultancy Collins to create an online experience that allows fans to both control her movements and appear with her in an interactive version of her latest video for the track "Wallace".

The site, only viewable in Google Chrome, invites viewers to use their webcams so that they can appear in the background of a black-and-white video clip while the artist sings, and also control her movements by moving their heads.

Collins worked with Google to create the video, directed by Nick Ace and Rob Soucy, using the Google Cloud platform.

Credits

Date
Mar 12, 2015
Agency:
Collins
Director:
Nick Ace
Director:
Rob Soucy
Brand:
Azealia Banks
Client:
Azealia Banks

Need a credit fix? Contact the Creativity Editors

Industry
Project Type