Beats Recreates the Prodigy's 'Firestarter' Video With Euro 2016 Players in Next 'B(Ready)' Spot
Players Kane, Gotze, Griezmann and Fabregas Prepare in Video's Underground Tunnels
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Having launched its new global "b(Ready)" campaign last week with a spot featuring NBA player Draymond Green, Beats by Dr Dre turns its attention to soccer and the Euro 2016 championships in the second spot in the series.
This campaign is all about finding the perfect music to prepare for the game, and this time it's The Prodigy's 1996 hit "Firestarter" as England players Harry Kane, Germany's Mario Gotze, France's Antoine Griezmann and Spain's Cesc Fabregas run and kick their way along the underground tunnels featured in the song's original music video as they get ready to walk out into the stadium.
Adam Hashemi at Reset directed the spot, which was created by R/GA's Hustle in both L.A. and London. It breaks as European fans are eagerly awaiting the start of Euro 2016 in France today.
Credits
- Date
- Jun 10, 2016
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- Hustle-L.A.
- Chief Marketing Officer :
- Omar Johnson
- Vice President, Marketing :
- Jason White
- Executive Creative Director :
- Rodrigo Sobral
- Executive Creative Director :
- Will Esparza
- Creative Director :
- Edwin Latchford
- Creative Director :
- Ciaran McCarthy
- Copywriter :
- Edwin Latchford
- Copywriter :
- John McKelvey
- Art Director :
- Ciaran McCarthy
- Art Director :
- Hannes Ciatti
- Managing Director :
- Romain Naegelen
- Executive Production Director :
- Alissa Webb
- Account Director :
- Lexi Vonderlieth
- Account Director :
- Giorgia Di Bella
- Account Supervisor :
- Arya Boghraty
- Senior Producer :
- Brandon Waters
- Senior Producer :
- Claire Badhams
- Director, Strategy :
- Poppy Thorpe
- Director, Strategy :
- Stephen Pirrie
- Director, Strategy :
- Shawn Shahani
- Production Company :
- Reset Content
- Director :
- Adam Hashemi
- Visual Effects :
- The Mill
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