Bolthouse Farms : Baby Carrots Website

Healthy in disguise.

Published On
Aug 29, 2010

Editor's Pick

Crispin Porter + Boguskyhas launched a new campaign to make baby carrots as appealing as their junkier counterparts. The campaign tag openly announces the strategy: "Baby Carrots: Eat 'em like Junk Food." Crispin has designed new types of packaging mimicking that of carrots' greasier snack brethren. It also created a website, a soon-to-launch iPhone app and spots, set to break on September 7. This fall will also see the release of an online series on YouTube, The Late Shift w/ Chip & Abdul.

Credits

Date
Aug 30, 2010
Brand:
Bolthouse Farms
Client:
Bolthouse Farms
Agency:
Crispin Porter Bogusky
Chief Creative Officer:
Rob Rielly
Chief Creative Officer:
Andrew Keller
Chief Creative Officer:
Jeff Benjamin
Group Creative Director:
Tiffany Rolfe
Creative Director:
Omid Farhang
Associate Creative Director:
Andy Pearson
Associate Creative Director:
Tim Blount
Interactive Executive Creative Director:
Jeff Benjamin
Copywriter:
Marc D'Avignon
Copywriter:
Andrew McMurchie
Art Director:
Liz Levy
Interactive Art Director:
Todd Grinham
Programmer:
Tom Pearson
Programmer:
Mark DeVries
Programmer:
Jason Schertz
Programmer:
Sam Brenner
Programmer:
Jimmy Pino
Programmer:
Camilo Silva
Programmer:
Mike Bucks
Interactive Designer:
Aryanti Ingenillem
Interactive Designer:
Mike Bucks
Associate Design Director:
Qian Qian
Design Director/Flash Designer:
Laura Frastaci
Design Director/Flash Designer:
John Gerweek
Director, Integrated Production:
David Rolfe
Interactive Managing Director:
Winston Binch
Group Executive Producer:
Paul Sutton
Senior Integrated Producer:
Jesse Jones
Integrated Producer:
Chance Woodward
Integrated Producer:
Davis Najdecki
Art Producer:
Amber Heinert
Executive Creative Technical Director:
Scott Prindle
Music Company:
Beacon Street Studios
Technical Director:
Dan Fox
Experience Director:
Matt Walsh
Experience Designer:
Maria Ho
Quality Assurance:
Erick Perez
Quality Assurance:
James Lukensow
Quality Assurance:
Stewart Warner
Content Supervisor:
Becky Herman
Content Manager:
Emily Schler
Assistant Content Manager:
Sarah Ruppert
Assistant Content Manager:
Ryan Smith
Cognitive Anthropologist:
Dagny Scott
Cognitive Anthropologist:
Lindsey Allison

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Project Type